OFFERED BY:
Mark S. Mueller, CAIBVS™, CRE Resources, LLC
Co-Brokered with: Sung Yun Lee, Transworld Business Advisors of Somerset County
Date Prepared: May 20, 2026
Operating Website: www.royalsilkusa.com
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This Notion page is the comprehensive internal Offering Memorandum — consolidating the pre-NDA PDF OM with full BLC marketing content and detailed CIM-style historical and operational background. It serves as the master reference for the Royal Silk listing dossier. For external distribution: use the anonymized OM PDF (pre-NDA) or the CIM Buyer Edition (post-NDA).
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Royal Silk Direct, Inc. ("RSD" or "the Company") represents one of the rarest opportunities currently available in the heritage-brand acquisition market: a 48-year-old premium silk apparel and lifestyle brand with Famous Mark federal trademark status, operating through a turnkey direct-to-consumer e-commerce platform at www.royalsilkusa.com, available for strategic disposition with full intellectual property transfer.
| Parameter | Value |
|---|---|
| Asking Price | $3,750,000 |
| Analytical Fair Market Value (BVR v3) | $3,625,000 |
| Sensitivity Range (5.5x — 6.5x Market multiple) | $3,375,000 — $3,875,000 |
| Broker's Recommended Selling Range | $3,000,000 — $6,500,000 |
| 2024 Brand-Attributable Revenue | $892,000 |
| Stabilized SDE (post-acquisition) | ~$400,000 |
| Cost Approach Floor (Reproduction Cost) | $2,050,000 |
| Operating Website | www.royalsilkusa.com |
| Standard of Value | Fair Market Value (FMV) |
| Premise of Value | Going Concern / Highest and Best Use |
| Transaction Structure | Asset Sale + Full IP Transfer |
| Valuation Date | May 20, 2026 |
This is not a typical operating-business sale. The Company's value is anchored in two structural facts: (i) the Royal Silk® trademark holds Famous Mark federal court status established in 2002 — a rare-status legal designation held by only a few hundred U.S. marks — with registration across 8 USPTO classes plus international registrations in Japan, Australia, and Canada; and (ii) the brand carries 48 years of continuous commercial use including a foundational 1980s catalog era at peak circulation of 2.5–3 million catalogs mailed 8–10 times annually, cultural cohort with Spiegel, Lands' End, Victoria's Secret, and Frederick's of Hollywood, the Cindy Crawford fragrance campaign era, and pioneering use of computerized customer-database marketing that prefigured modern DTC commerce.
The 19,000-contact first-party customer database, the 300+ premium silk-related domain portfolio, and the modern silk market's full-circle return to premium positioning make this an exceptional opportunity for a brand-management firm, lifestyle conglomerate, or capable DTC operator with marketing infrastructure to reactivate a rare-status legal asset.
| Field | Detail |
|---|---|
| Legal Name | Royal Silk Direct, Inc. (RSD) |
| DBA | Royal Silk |
| Operating Website | www.royalsilkusa.com |
| Parent Entity | Royal Silk, Ltd. (RSL) — wholly-owned parent; 100% owned by Pak Melwani |
| Entity Type | New York State C-Corporation (both RSD and RSL) |
| Year Established | 1978 |
| Years in Operation | 48 years (continuous commercial use) |
| Location | Princeton Junction, NJ (West Windsor Township, Mercer County) |
| Industry | Branded Silk Apparel & Lifestyle E-commerce |
| SIC / NAICS | 5699 / 454110 (Apparel & Accessories / Electronic Shopping) |
| Building / Facility | 3,000 sq ft leased flex/warehouse |
| Sole Owner | Prakash "Pak" Melwani (100%) |
| Trademark Portfolio | ROYAL SILK® Famous Mark (8 USPTO classes + JP/AU/CA international) |
| Domain Portfolio | 300+ premium silk-related domains (held personally by Pak Melwani; transferred at closing) |
| Customer Database | 19,000+ first-party contacts compounded over 48 years |
| Type of Sale | Asset Sale (debt-free, cash-free) + Full IP Transfer |
| Real Estate | Excluded (lease only) |
| Channel | % of Revenue | URL / Platform |
|---|---|---|
| Direct-to-Consumer Website | 65% | www.royalsilkusa.com |
| Amazon Marketplace | 32% | Amazon Seller Storefront |
| Wholesale & Other Channels | 3% | Direct B2B |